Hello!
Hello all! This will be my first blog, and I will be posting weekly about the company Microsoft along with my MBA capstone course.
Microsoft’s Product Differentiation (Chapter 7)
Ch. 7 – Product Differentiation This chapter focuses on business strategies where firms attempt to increase the willingness of customers to pay for the products or services. Microsoft uses different strategies of product differentiation depending on the segment of buisness. I'll describe their strategy for each segment below: Productivity & Buisness : (Ex: Office, Office 365, Exchange, SharePoint, Skype, Linkedin, Dynamics) This segment focuses on linkages as a way of product differentiation. Providing a product and service with linkages among functions within a firm as well as with other firms helps Microsoft's productivity & buisness segment be such a successful entity. Intelligence cloud : (Ex: Azure, Windows Server, GitHub, SQL Server) This segment's product differentiation focuses directly on the attributes of Microsoft's intelligence cloud features and product complexity. Personal Computing : (Windows client, Xbox, Bing, Display advertising, Surface la...
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